WBBH-TV, virtual channel 20 (UHF digital channel 15), is an NBC-affiliated television station licensed to Fort Myers, Florida, United States and also serving Naples and Cape Coral. It is the flagship television property of Fort Myers-based Waterman Broadcasting, which also operates Naples-licensed ABC affiliate WZVN-TV (channel 26) under a local marketing agreement (LMA) with owner Montclair Communications. The two stations share studios on Central Avenue in Fort Myers and transmitter facilities along SR 31 in unincorporated southeastern Charlotte County.
Known on-air as NBC 2, the branding is derived from WBBH’s primary cable position in the market on Comcast Xfinity, CenturyLink, and most other cable providers in the area. (There is also a high definition feed provided on Xfinity digital channel 432 and CenturyLink digital channel 1002.) This practice stems in part from the area’s exceptionally high cable penetration rate, which is one of the highest in the United States.